Vision, Mission & Values

Vision: We will become Ontario’s most visited year-round destination made possible by our engaged community and tourism industry.

Mission: Our mission is to inspire year-round sustainable growth of Huntsville’s visitor economy, by working with our local and regional partners to motivate visitors to enjoy our unique brand of community hospitality and Muskoka experiences.

Values: Being collaborative, being creative, being progressive, being inclusive, and respecting our natural environment.